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The Peloton Group, the new brand marketing company founded by Richard Prenderville, is to be the exclusive US distributor of fashion brand supremebeing.

Prenderville, former vice president of global brand marketing at Reebok and previously head of global media at adidas recently founded The Peloton Group to work with international retail fashion and sports brands. The Peloton Group will exclusively distribute the supremebeing range to US stockists.

Richard Prenderville, founder of The Peloton Group explains, ?supremebeing is a fun yet strong UK fashion label influenced by street culture that is well suited to the US market. With its attention to design, detail and great quality fabrics, supremebeing consistently releases complete and edgy ranges for men and women with stylish outerwear, original footwear and amazing graphics. Supremebeing?s ranges are exclusive and not widely available to mass consumers that can dilute brands.?

Prenderville brings 20-years plus experience from the sports, sport apparel and fashion realms being massively influential with some of the most memorable and successful marketing international initiatives created for adidas and Reebok. Prenderville will be exclusively responsible for marketing the supremebeingTM brand for the US with plans on how it will be rolled out to be revealed.

?The brand oozes passion and individualism, spurned from the ethos that everyone is a supremebeing, individual, but doesn?t court elitism. I?m passionate about the brand because it has massive potential with its sophisticated street edge,? concludes Prenderville.

David Newman, Founder and Managing Director at supremebeing comments, ?Having The Peloton Group to manage the important US market for supremebeing is critical. Richard Prenderville?s global experience at two of the biggest brands in the world is an incredible asset and will be paramount in supremebeing translating its brand presence into sales. The Peloton Group are best placed to help us succeed in the US market and help customers identify with a fresh brand that they will want to be seen in and enjoy.?

To contact The Peloton Group regarding supremebeing stock get in touch via email: rich(at)supremebeing(dot)com

The media spokesperson for The Peloton Group is Richard Prenderville, founder.

Photographs of Richard and sample products are available here (URL) and upon request. To contact The Peloton Group regarding supremebeingTM stock get in touch via email: rich(at)supremebeing(dot)com

About The Peloton Group

A brand consultancy and management agency, fostering brands on the verge of breaking away from the pack.

About Richard Prenderville

Richard Prenderville is the former Vice President of global brand marketing at Reebok International, where he was responsible for marketing, media and advertising for the brand on a global scale. He joined Reebok in September 2006 from Reebok?s parent company adidas where he was vice president of media and new media.

In 2009, Richard launched the ?Easy Tone? campaign that led the industry in toning communication and dramatically increased sell thru of the advertised product to never seen before levels. In 2010, he and his team launched ?REE?, the company?s first new branding effort in two years. This brand campaign has been iconic for Reebok because it puts the brand?s point of view right in the center of the consumer conversation. This campaign was the centerpiece for the industry leading Reetone campaign for Easytone toning shoes and the ReeZig launch for the Zig Tech line of footwear. In addition to that, he also oversaw the brand?s communication efforts with the Emporio Armani product collaboration.

In 2010 the work led to Reebok being named Marketer of the Year by Footwear News.

During his time at adidas, Richard was directly responsible for the brands global media operations in addition to creating and integrating their worldwide digital media strategy. He was the driving force behind core media developments at adidas including the successful creation and delivery of the company?s digital media strategy and branded content partnerships, such as Xbox and MTV.

His work at adidas contributed to a team that won numerous industry awards including a Global Cannes Gold for the best advertising brand in 2006, over 10 Cyber Lions for excellence in digital media campaigns and brand websites in 2005-06 and Media and Marketing Gold for the best outdoor and interactive campaign in Europe 2005.

An experienced public speaker in the area of digital marketing, brand development and new media, Richard has spoken at leading industry events including The Media Festival in Venice Italy, Yahoo Global Conference in Palm Springs, US. He is a past jury member of the 2009 Festival of Media awards in Valencia, Spain. He has been a guest lecturer at NYU (Clive Davis school of recorded music- Music in Advertising) and Northeastern University.

Richard is a proud father of two boys and is heavily involved in athletics in both his business and personal life, and has competed in over 30 marathons and 60 triathlons, including completion of an Ironman distance triathlon. He is an avid Nordic skier and Crossfitter. He holds dual citizenship for the United States and Republic of Ireland.

About Supremebeing

http://www.supremebeing.com

Supremebeing, established 1999 in Cambridge UK, has its roots firmly in British street culture. Offering a complete apparel range, specializing in detailed outerwear, original footwear and striking graphics.

Well known for its choice of fabrics and build quality, each new design strives to be a little deeper and a step beyond the norm with subtly subverted detail and considered application of colour to create innovative, but accessible, products for the unique individual.

Contact:

Elemental Communications

Tim Gibbon, director

Mobile: +44 (0)7930 375 663

Rachel Hawkes, account director

Mobile: +44 (0)7766 651 244

Telephone: +44 (0)843 208 4592

Website: http://www.elementalcomms.co.uk Twitter: http://twitter.com/elementalcomms

Connect with us via http://www.elementalcomms.co.uk/social

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84444, a leading provider of text message marketing solutions in the United States, has announced that it has opened a new text message marketing solution in Canada on 84444.ca.

84444.ca is a do-it-yourself text message marketing service that allows Canadian businesses and organizations to launch interactive and broadcast text message promotions from the convenience of a desktop computer. Businesses and organizations can now set up interactive text message promotions (Text RESULTS to 84444) and consumers will immediately receive a reply message from you. Once the consumer has provided a legitimate opt-in, you can now send them promotional broadcast text messages in the future.

For example, let?s say that you own a restaurant and you wish to complement your existing advertising by making it interactive through a text message marketing campaign. You would add Text PIZZA to 84444. When your customers and prospects sent the keyword (PIZZA) to the short code (84444), they would immediately receive a mobile coupon in return. Now that you have acquired a legitimate opt-in from the consumer, you can send them broadcast text messages in the future. A broadcast text message might tell them about a new special that you are doing on Monday nights which are traditionally slow nights for your business.

One of the great advantages that 84444.ca can offer is that it has reserved the short code 84444 in both the United States and Canada. This allows for easy expansion of your mobile marketing offering to both the United States and Canada. Thus, there is no need to create different advertising for each country. Moreover, since a large segment of the Canadian population lives near the American border, spillover advertising in cities like Toronto and Buffalo, Windsor and Detroit, and Vancouver and Seattle are able to utilize the same promotional short code 84444.

?If your business has customers in both Canada and the United States, being able to use the same 84444 short code is a huge advantage,? said Bob Bentz, president of Advanced Telecom Services. ?Imagine the savings in not having to re-create advertising and the added benefit you?ll get from the bordering country customers.?

Text message marketing is the most ubiquitous of all aspects of mobile marketing. In Canada, 67.4% of all mobile subscribers used text messaging in September, 2011 (ComScore). In addition, 88.1% of all smartphone users in Canada used text messaging.

84444.ca is a product of Advanced Telecom Services which has been providing interactive telephone services since 1993. Advanced Telecom Services is a One-Stop Mobile Marketing Shop offering a complete suite of mobile marketing products including apps development, mobile websites, custom QR Codes, and text message marketing. You can follow 84444 on Twitter, LinkedIn, You Tube, or Like its 84444 Facebook page.

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Proving yet again that they are available for more than high-quality Mexican auto insurance policies, Mexican Insurance Store now keeps travelers informed about Mexican travel alerts and Mexican Auto Insurance Protection. Ongoing violence south of the border has prompted the U.S. State Department and Canadian government to issue safety alerts to would-be travelers. “Is there a problem? Generally no, but in some areas yes,” says Linden Gray, the president of Mexican Insurance Store. “Should people avoid Mexico? Absolutely not. The internet in general and our website offers plenty of resources that keep travelers informed about the situation in Mexico.?

Circumstances change quickly down in Mexico. Drug violence may appear and dissipate in the blink of an eye. Is it safe in Mexico? (travelusatoday.com) seems to think so:

“The Americans [a USA Today Travel reporter] spoke with there were worried about the bum rap they believe the entire country is getting due to drug violence that, for the most part, is concentrated hundreds of miles away near the U.S. border.

“‘There is very little crime here, and what there is doesn’t affect gringos,’ said Irina Posner, a retired CBS News employee and one of an estimated 12,000 to 14,000 ex-pats who live full or part-time in San Miguel. ‘We love this town. We feel safe in this town.’”

Interested travelers are advised to book their trips and then keep their eyes on the travel alerts that are regularly issued by the U.S. and Canadian governments. Alerts are available online. “Through our site, travelers can find links to great resources for Mexican travel alerts,” says one employee. “They can also study up about the majority of Mexico which is peaceful, and they can get all kinds of additional advice too.

Travel alerts must be taken seriously, but travelers shouldn’t cross Mexico off their lists just yet. “It’s too bad that Mexico has developed this reputation,” says one employee. “While it’s true that drug related violence happens in Mexico, the reality is that it’s usually concentrated to very specific areas involving the drug gangs themselves.” In most cases, it’s perfectly safe for travelers to simply avoid driving through certain areas at night and continue on to their ultimate destinations. “It’s not like you have to avoid the country of Mexico entirely,” adds the employee. “By checking travel alerts from the government, you can learn about which areas you should avoid.”

“I go down to Mexico once every month or two,” says one regular Mexican Insurance Store customer. “I’ve never had to change my plans due to violence south of the border. I was alerted to such problems through the State Department website once, which I learned about through the Mexican Insurance Store blog. Mexican Insurance Store.com offers the only Roadside Assistance Guarantee in the Mexican Auto Insurance Industry. Their blog and their article section are really useful for other information too. I’ve learned to check in regularly at the U.S. State Department website.”

Mexican Insurance Store is in the business of selling quality Mexican auto insurance, but the company is also there to provide support for travelers. “We don’t want to sell insurance at all costs,” says Gray. “We don’t want people traveling into danger zones in Mexico. At the same time, we don’t want people to miss out on great vacation opportunities because of unfair stereotypes. There is violence in the U.S. as well. With quality Mexican auto insurance and regular visits to the State Department or Canadian government website, travelers can stay safe and make informed decisions.” The State Department site is free to use, and it is updated on a daily basis to provide up-to-the-minute information for travelers.

About Mexican Insurance Store.com

Mexican Insurance Store is the largest provider of Mexican Auto Insurance in South California?s Inland Empire, the 3rd most populous metropolitan area in California. The company offers a variety of policies online and provides policies to Canada and US travelers nationwide. Self-service policies are purchased and printed instantly by customers or created by the company at no additional charge and emailed or faxed to customers in minutes at no additional charge.

For additional information call 888 800 9988 from US or Canada or 001-881-800-9988 from Mexico or 951-657-4220 Direct.

Contact:

Mexican Insurance Store

service(at)mexicaninsurancestore(dot)com

3819 Saint Austell Way

Perris, CA 92571

Fax 626 638 3255

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The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer – pulling content from Twitter to display real-time updates from and about Canada. The digital storescapes celebrate the CTC’s comprehensive social media strategy, and follow its 2009 Marketer of the Year award from Marketing Magazine. The Canadian Tourism Commission can be found on the following social channels: Facebook – facebook.com Twitter – twitter.com Want to plan your trip to Canada? Visit uscw.canada.travel
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